In creating the packaging for the trio of e.l.f. lip lacquers, the goal was to make it match the main color of the glass as well as bring in a summer feeling. The idea that it will be a summer set than can be shown off and glisten in the sun with the shiny clear glass, the shimmery gloss with the sparkles, and the pink gloss that can go with a number of outfits. 

The type is to match the already established e.l.f. logo and add some contrast between the two chosen typefaces. 

The design elements on the outside of the box are to resemble the fluid motion of applying lip gloss as well as to resemble the lip gloss itself. The choice of the pearl paper is to draw in the glittery gloss into the overall design.